In a world that often associates entrepreneurship with a select few risk-takers driving startups and chasing investments, a new perspective is emerging—one that challenges traditional notions and urges everyone to embrace their inner entrepreneur. According to some, entrepreneurs make up just 4% of the population, a bold and brave minority. However, the truth, as revealed by Jeff Oberbrunner in his latest book, "The E-Mind: How to Think Like an Entrepreneur and Gain an Exponential Advantage," is that each of us is a brand and runs a company of one.
“ENTREPRENEURSHIP IS NOT JUST A MINOR; IT’S A MINDSET. EVERYONE SHOULD THINK LIKE AN ENTREPRENEUR.”
- Dr. Kary Oberbrunner
The classic definition of an entrepreneur often centers around risk, startups, and bold ventures. However, Oberbrunner argues that every individual, regardless of their job title or industry, is essentially an entrepreneur responsible for creating value. In today's rapidly changing landscape, failing to deliver on this responsibility may lead to finding oneself without a job.
Oberbrunner challenges the dichotomy of entrepreneur versus employee, asserting that even those in traditional employment are aligning themselves with a sub-brand. Straying from this alignment, he suggests, can result in a disconnect between the individual and the brand, potentially leading to professional challenges.
The core message of "The E-Mind" is clear: everyone, on some level, is an entrepreneur. Embracing this mindset can lead to a range of benefits, from exchanging fear and anxiety for peace and confidence to tapping into ten traits that drive success in both personal and professional life. Oberbrunner emphasizes the importance of thinking like an entrepreneur, irrespective of one's job title or industry, to gain a significant advantage in today's competitive landscape.
In his 13th book, Oberbrunner explores the ten traits that can unlock personal and professional success. He draws on his own experiences to illustrate the transformative power of applying an entrepreneurial mentality to everyday challenges. As he notes, "E-Mind is for students and adults in any industry. Entrepreneurship is not just a minor; it’s a mindset. Everyone should think like an entrepreneur."
Oberbrunner contends that thinking like an entrepreneur can make individuals more productive in their respective fields, whether they are nurses, math teachers, or construction workers. The book serves as a powerful tool to equip people from all walks of life with the ability to leverage entrepreneurial thinking, enabling them to think bigger and reach further in their personal and professional pursuits.
To delve deeper into the principles of The E-Mind and gain insights from Jeff Oberbrunner himself, be sure to listen to the inspiring podcast available at Igniting Souls. Discover how embracing an entrepreneurial mindset can be a game-changer in navigating the complexities of today's economy and marketplace, offering you the keys to unlocking your full potential. Don't leave your future to chance—take control and start thinking like an entrepreneur today.
Picture: Helping people become more creative. (ideogram.ai) and / or picture attached.